Procter and Gamble

Application of Maslow’s Hierarchy of Needs Procter Gamble is a large American company that specializes in distribution of consumer goods. Some of the products distributed by the company include foodstuff, cleaning agents, beverages, and personal care products. These products are expected to meet different needs of an individual.Advertising We will write a custom report sample on Procter and Gamble specifically for you for only $16.05 $11/page Learn More Maslow’s hierarchy of needs can be applied to define the preferences of consumers (Noel 2009, p. 124). The following diagram shows the Hierarchy of Needs, as observed by Maslow. At the bottom are the most basic needs. Such needs are very important because an individual cannot exist without them. As one moves up the pyramid, the needs become secondary. Many individuals rarely reach the highest point, which is the self-actualization need. As shown above, a number of products distributed by P rocter and Gamble are basic implying that an individual cannot do without them. Food and beverages are meant to satisfy hunger and thirst. These are the most basic needs of a human being. The company should therefore consider increasing production of foodstuff and beverages because the two products are in high demand. It is possible to change consumer needs because they grow over time. An individual may perceive a product like medicated soap to be a social need, especially if its cost is high. However, a marketer can change this perception through advertisements. This would convince the consumer that the product is needed for the protection of skin. The product would no longer be a social need, but a safety need. This would definitely increase the sales of the company in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Effects of Different Groups on Consumer Behavior Consumer be havior is always shaped by different factors. A consumer would have a negative perception towards a certain product because of cultural practices or other social factors. Peer is known to be one of the leading determinants of an individual’s behavior. The way an individual behaves would be shaped by the group behavior. The youth forms a market segment that is most influenced by peer pressure. An individual would buy a product based on how his or her peer feels about that particular product (Blythe 2008, p. 57). At this stage of development, the peers are very sensitive about what others think about them in society. They would always strive to eliminate all forms of negative comments from their age mates. They would also wish to be viewed as trendy individuals. Religious groupings would also affect the behavior of a consumer. Because of their religion, Muslims would rarely buy pork. Key Research Areas to Research on as a Marketer of Procter and Gamble Research activities would focus on youths because they form a major market segment for this firm. The main interest would be to determine the factors that affect the behavior of youths in the market (Solomon 2010, p. 94). Moreover, the researcher would be interested in knowing how the emerging technologies affect the behavior of youths in the market. From this research, the researcher would be hopeful of coming up with strategies that would make the company benefit from this market segment. This is because the market segment for youths has been growing steadily in the twenty-first century. Moreover, this market segment would be a surety for the firm’s sustainability. Outline of a Marketing Research Proposal In conducting this research, the outline will be simple but detailed. The research would focus on covering all the relevant details. It would take the following format: Introduction Literature review Methodology Data analysis Conclusion and recommendations List of References Blythe, J 2008, Cons umer behavior, Thomson Learning, London.Advertising We will write a custom report sample on Procter and Gamble specifically for you for only $16.05 $11/page Learn More Noel, H 2009, Consumer behavior, AVA Academia, Lausanne. Solomon, M 2010, Consumer behavior: a European perspective, Prentice Hall, Harlow. This report on Procter and Gamble was written and submitted by user F1rebrand to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Jimmy Carter- Facts on the 39th President

Jimmy Carter- Facts on the 39th President Here is a quick list of fast facts for Jimmy Carter. For more in depth information, you can also read the Jimmy Carter Biography. Birth: October 1, 1924 Death: Term of Office: January 20, 1977 - January 20, 1981 Number of Terms Elected: 1 Term First Lady: Eleanor Rosalynn Smith Chart of the First Ladies Jimmy Carter Quote: Human rights is the soul of our foreign policy, because human rights is the very soul of our sense of nationhood.Additional Jimmy Carter Quotes Election of 1976: Carter ran against incumbent Gerald Ford against the backdrop of the United States Bicentennial. The fact that Ford had pardoned Richard Nixon of all wrongdoing after he had resigned from the presidency caused his approval rating to severely drop. Carters outsider status worked in his favor. Further, while Ford performed well in their first presidential debate, he committed a gaffe in the second concerning Poland and the Soviet Union that continued to haunt him through the rest of the campaign.   The election ended up being very close. Carter won the popular vote by two percentage points.  The electoral vote was very close. Carter held 23 states with 297 electoral votes. On the other hand, Ford won 27 states and 240 electoral votes. There was one faithless elector representing Washington who voted for Ronald Reagan instead of Ford.   Major Events While in Office: Vietnam War era draft evaders pardoned (1977)Panama Canal Treaty (1977)Camp David Accords (1978)US officially recognizes Peoples Republic of China (1979)Three Mile Island incident (1979)Iran Hostage Crisis (1979-81) States Entering Union While in Office: None Significance of Jimmy Carters Presidency: One of the big issues that Carter dealt with during his administration was energy. He created the Department of Energy and named its first Secretary. In addition, after the Three Mile Island incident, he oversaw stricter regulations for Nuclear Energy plants.   In 1978,  Carter  held peace talks at Camp David between Egyptian president Anwar Sadat and Israeli Prime Minister Menachem Begin which ended in a formal peace treaty between the two countries in 1979. In addition, America formally established diplomatic relations between China and the U.S.   On November 4, 1979, 60 Americans were taken hostage when the U.S. embassy in Teheran, Iran was taken. 52 of these hostages were held for longer than a year. Oil imports were halted and economic sanctions were imposed. Carter staged a rescue attempt in 1980. Unfortunately, three of the helicopters used in the rescue malfunctioned, and they were unable to proceed. The Ayatollah Khomeini finally agreed to let the hostages go if the US would unfreeze Iranian assets. However, he did not complete the release until Ronald Reagan was inaugurated as president.   Related Jimmy Carter Resources: These additional resources on Jimmy Carter can provide you with further information about the president and his times. Chart of Presidents and Vice PresidentsThis informative chart gives quick reference information on the presidents, vice-presidents, their terms of office, and their political parties. Other Presidential Fast Facts: Gerald FordRonald ReaganList of American Presidents

School Programs Like in China

School Programs Like in China China can be a great place to learn depending on what topic you are studying, what teaching methods work best for you or your personal interests. Whether youre thinking of going to school in China, considering enrolling your child in a Chinese school, or just curious to know more, here are answers to frequently asked questions about school programs in China, Chinas education methods, and enrolling in school in China. Education Fees Education is required and free for Chinese citizens age 6 to 15 though parents must pay fees for books and uniforms. Chinese children all get a primary and middle school public education. Each class averages 35 students. After middle school, parents must pay for public high school. The majority of families in cities can afford the fees, but in rural parts of China, many students stop their education at age 15. For the wealthy, there is a growing number of private schools in China as well as dozens of international private schools. Tests In high school, Chinese students begin preparing for the competitive é «ËœÃ¨â‚¬Æ' (gaokao, National University Entrance Examinations). Somewhat similar to the SAT for American students, seniors take this test in the summer. The results determine which Chinese university test-takers will attend the following year. Classes Offered   Chinese students attend classes five or six days a week from the early morning (about 7 am) to early evening (4 pm or later). On Saturdays, many schools hold required morning classes in science and math. Many students also attend è £Å"ç ¿â€™Ã§  ­ (buxiban), or cram school, in the evening and on weekends. Much like tutoring in the West, schools in China offer additional Chinese, English, science and math classes and one-on-one tutoring. Aside from math and science, students take Chinese, English, history, literature, music, art, and physical education. Chinese Versus Western Education Methods China’s teaching methodology differs from Western education methodology. Rote memorization is emphasized and there is a heavier focus on math, science, and Chinese studies. It is also standard practice for classes to be complemented with extensive test prep throughout middle school, junior high school, and high school for college entrance exams. Schools in China have after-school activities, like sports and music lessons, but these activities are not as extensive as those found in international schools and schools in the West. For example, while team sports are becoming more popular, competition among schools is more like an intramural team sports system rather than a competitive system. Vacation Schools in China have a break lasting for several days or a week during China’s national holiday at the beginning of October. During Spring Festival in mid-January or mid-February, depending on the lunar calendar, students have one to three weeks off. The next break is for China’s labor holiday, which occurs during the first few days of May. Finally, students have a summer vacation which is much shorter than in the US. Summer vacation typically begins in mid-July though some schools start their vacations in June. The vacation lasts for approximately one month. Can Foreigners Go to Primary or Secondary School in China? While most international schools will only accept Chinese students who hold a foreign passport, Chinese public schools are required by law to accept children of legal foreign residents. Admissions requirements vary but most schools require an admissions application, health records, passport, visa information, and previous school records. Some, like nurseries and kindergartens, require a birth certificate. Others require recommendation letters, assessments, on-campus interviews, entrance exams, and language requirements. Students who cannot speak Mandarin are usually held back a few grades and usually start in first grade until their language skills improve. All classes except English are taught entirely in Chinese. Going to a local school in China has become a popular choice for expat families who live in China but can’t afford the high price of international schools. The admissions materials at local schools are typically in Chinese and there’s little support for families and students who do not speak Chinese. Schools in Beijing that accept foreign students include  Fangcaodi Primary School (èŠ ³Ã¨ â€°Ã¥Å" °Ã¥ ° Ã¥ ­ ¦) and The High School Affiliated to Renmin University of China Beijing Ritan High School (ä º ºÃ¥ ¤ §Ã©â„¢â€žÃ¤ ¸ ­). There are over 70 schools approved by China’s Ministry of Education to provide foreign instruction. Unlike local children, foreigners must pay a yearly tuition which varies but starts at about 28,000RMB. Can Foreigners Go to College or University in China? Various programs are offered at schools in China for foreigners. An application, copies of visa and passport, school records, physical exam, photo, and proof of language proficiency are all most students need to gain acceptance to undergraduate and graduate programs at schools in China. Chinese language proficiency is typically demonstrated by taking the  Hanyu Shuiping Kaoshi  (HSK exam). Most schools require a score of level 6 (on a scale of 1 to 11) to enter undergraduate and graduate programs. Additionally, a perk for foreigners is that they are exempt from the gaokao.   Scholarships Many prospective students consider applying for scholarships to study at schools in China. Foreign students pay more in tuition than local students, but the fees are generally much less than students would pay in the United States or Europe. Tuition starts at 23,000RMB annually. Scholarships are available for foreigners. The most common scholarship is given by the Ministry of Education’s China Scholarship Council and the Chinese government. The Chinese government also awards the HSK Winner Scholarships for the top HSK test-scorers overseas. One scholarship is awarded per country where the test is administered. What If I Dont Speak Chinese? There are programs for those who do not speak Chinese. From Mandarin language learning to Chinese medicine to a Master of Business Administration, foreigners can study a range of subjects at schools in China, including Beijing and Shanghai, without speaking a word of Mandarin. Programs range from a few weeks to two years or more. The application process is quite simple and consists of an application, a copy of visa, passport, school records or diploma, physical exam, and photo.

Moral Development Essay Example | Topics and Well Written Essays - 1250 words - 1

Moral Development - Essay Example Kohlberg modified an earlier theory by psychologist Jean Piaget by expounding on it to form a theory that illustrates the development of moral reasoning. Gilligan on the other hand, advanced a theory that was an improvement in Kohlberg’s work, but her focus was on moral development in girls (Duska & Whelan 25). Kohlberg’s theory This theory was based on research and interviews that Kohlberg conducted with many groups of privileged young children. The children were presented with various dilemmas, and each child’s reasoning behind the judgment made in response to the dilemma was analyzed (Duska & Whelan 56). From responses that the children gave, Kohlberg managed to classify responses into 3 stages of reasoning. These stages are; pre-conventional morality, conventional morality and post conventional morality. The stages are further classified into sub-stages, two in each case. This forms the basis for the theory of Kohlberg on moral development. The stage of Pre-c onventional Morality is between birth and 9 years comprises of obedience and individualism. By young children being obedient to rules and ideas, it enables them to avoid punishment. The children also are individualistic by only caring about themselves. They make judgment basing their reasoning on factors that favor their individual needs (Duska & Whelan 58). The stage of Conventional Morality is between 9 and 20 years... Criticisms of Kohlberg’s Theory and the Defense Just like with other theories, Kohlberg’s theory of reasoning in moral development has been faced with criticisms from other psychologists. For one, there is the assertion that Kohlberg’s theory discusses about moral thinking ignoring the fact that moral reasoning does not necessarily lead to moral behavior. This assertion is misplaced because moral thinking always leads to moral deeds. We all perform deeds based on our thinking. It is, therefore, rare to find an individual who thinks wickedly doing well to others. Because of this, Kohlberg’s theory is accurate. Other critics have highlighted that Kohlberg’s theory overemphasizes on justice when making moral decisions and choices. They argue that this may be inaccurate because other factors like compassion and other interpersonal feelings may play a part in making moral decisions and reasoning. Therefore, this shows that justice is not the only aspect of moral reasoning that should be considered. However, this assertion is also not true. All individuals who know and understand dictates of the law make decisions based on justice. As much as other factors come into play, Justice is the greatest factor to consider when making decisions because an individual may be willing to do something but because it does not conform to justice, the individual may abandon the idea. Furthermore, many critics argue that Kohlberg’s theory overemphasizes on western philosophy. This makes the theory inaccurate because Eastern cultures may have different outlooks and perceptions on moral reasoning that Kohlberg’s theory does not discuss at all. Kohlberg is right in the use of western philosophy because, one always bases a theory on the surrounding conditions. Kohlberg studies the

Documentary Realism in Films Movie Review Example | Topics and Well Written Essays - 1500 words

Documentary Realism in Films - Movie Review Example In the discussion and analysis in this paper, three kinds of films are analyzed based on their social function-specifically, how each film represent a criticism of war and conflict at different periods in history. These films are "Fahrenheit 9/11," "Life is Beautiful," and "The Aviator," which are categorized as documentary, fiction, and non-fiction films, respectively. These films are analyzed and interpreted based on their ability to provide a critical look at the conflicts that occurred and which became the basis-primary or otherwise-for the development of the narrative in each. The analysis posits that the three films criticize war and conflict in various ways. "Fahrenheit 9/11" criticizes the political instability caused by the offensive attack that US waged against Iraq, causing greater discord between the Middle Eastern nations and US and its allies. "Life is Beautiful" reflected the absurdity of World War II, as millions of lives, particularly Jews, were unnecessarily lost as a result of the genocide imposed on them by Adolf Hitler of Germany. Lastly, "The Aviator" provides an in-depth look at the lives of the people in the context of Howard Hughes' life and using the World War II as the socio-political background. In it, the film reflected the politico-economic machineries that motivated and supported World War II, uncovering also the politics that occurs 'behind the scenes,' the politicking of businessmen and aircraft manufacturers in order to benefit best and profit the most from the war. Apart from these comparisons among the three films in terms of their depiction and critical interpretation of war and conflict, this paper also looks into the differences in the execution of the directors in depicting these interpretations into film. For "Fahrenheit," Moore's critical look at the 9/11 bombing and US invasion of Iraq is more explicit and direct, in the sense that real film clips were used to critically interpret the Bush administration's actions before, during, and after the tragic event. "Life" provides a different execution as well, weaving its criticism into the story of Guido's family as Jews persecuted for their race and religion. However, unlike Moore's "Fahrenheit," Benigni's film depicts a fictional scenario put into a real event in human history. "Aviator," meanwhile, illustrates the life of Howard Hughes, depicting his life and achievements and chronicling the events relevant and significant to his development as an important personality in both the entertainment and automotive businesses, as well as politics. In understanding the contrasts among "Fahrenheit," "Life," and "Aviator," it is vital to understand first their crucial differences. "Fahrenheit" is a realist documentary, because it provides real images and accounts of events surrounding the 9/11 bombing, events that Moore had organized in a manner that provides support to his criticisms and arguments against President Bush and the administration. As explicated by Bordwell and Thompson (1997), a documentary does convey truth in that it illustrates "events as they actually occur," but it can also be depicted realistically when the director 'controls the editing of the images' to be included in the film. A documentary is realistically portrayed even if these

The Computer Ethics | Essay

The Computer Ethics | Essay The computer and the Internet is probably the greatest tool that people rely on in the modern world today. However, they are the most unrestricted form of technology. Identity theft, stealing, fraud, and plagiarizing can now be done electronically and anonymously. There are people in the world that intend to hurt others through the computer. As such, it is important to not only understand a code of ethics to prevent harming yourself and others, but to also develop methods to protect yourself. Code of Ethics It is always important that when operating a computer that one does not harm other people. Unethical decisions in the use of the computer are as varying and harmful as acts committed directly against other people. The internet is very vast, and it does contain information and data, but it also provides dangers. There are as many dangerous activities through the internet as outside the computer and then some. Viruses, hacking, committing fraud, plagiarizing can all be done through a computer. Therefore, a code of honor should be established for anyone wishing to use the computer. Ten Commandments of Computer Ethics. The Computer Ethics Institute created the Ten Commandments of Computer Ethics. 1. Thou shalt not use a computer to harm other people. 2. Thou shalt not interfere with other peoples computer work. 3. Thou shalt not snoop around in other peoples computer files. 4. Thou shalt not use a computer to steal. 5. Thou shalt not use a computer to bear false witness. 6. Thou shalt not copy or use proprietary software for which you have not paid. 7. Thou shalt not use other peoples computer resources without authorization or proper compensation. 8. Thou shalt not appropriate other peoples intellectual output. 9. Thou shalt think about the social consequences of the program you are writing or the system you are designing. 10. Thou shalt always use a computer in ways that insure consideration and respect for your fellow humans. (Lee) Personal Care. A computer is personal property to the owner, and he or she may do as they wish with the computer. However, a computer is the same as any property such as a house or a car. It is important to take care of the computer so that it operates safely as long as possible. This means to avoid any behaviors that would harm the computer or that will harm you. An example is giving personal information to sites that should not be trusted and could result in identity theft. Maintain an anti-virus software program to prevent virus attacks and always maintain and update the Computer. If a computer was a car, the same rule applies. A car should regularly be checked and sent for a tune-up. Respect Property. As always, it is important to take care of your computer. However, it is just as important to respect and properly use other computers. The same old rule applies; treat others property as you want your property to be treated. There are several risky behaviors on the computer that can harm it, and should be avoided on another persons computer. As a general rule, treat another computer better than your own. Not only does this apply to a friends personal computer, but also to the computers at school or at the library that provide public access. Remember that access to these computers is a privilege and should be respected. There are several important behaviors to observe when operating a different computer than your own. First, never operate a computer without permission. There may be special circumstances that you may be unaware. Second, always take good care of the equipment; the keyboard, the mouse, CDs, and hard drive itself. Finally, never download material or do anything potentially harmful to the computer. An illegal act could cause trouble for the owner or harm the computer and information it contains. Intellectual Property Intellectual property is any creation of the mind. Certain property is protected under Copyright Law, such as: Scientific discoveries Works of art or literature Inventions Designs Films or television programs Trademarks and names Computer programs Entertainment The Internet and Intellectual Property. As mentioned several times, the Internet is a source of a vast amount of information. The Internet is not a library or book, the Internet is for the most part unmanaged, unedited, unsupervised; anyone can post information on Internet for all to see. (Emmans) Information or creative works are not limited to copyright protected companies or organizations. Anyone can place information or creative work on the Internet. There are no physical boundaries to protect against the infringement of copyright. With free access to the Internet, any user may steal information anonymously and claim it as their own and this makes Intellectual Property almost unenforceable on the Internet. Protecting Against Plagiarism. Fortunately, there are tools available on the Internet to ensure users that they properly give credit to the information on the Internet. First, many sites available assist students in creating the proper citations for their sources. Good examples of these include Easybib and Citationmachine. These sites allow the user to enter the information of the source that they used, from either the Internet or elsewhere, and the device creates the proper citation. Jus the same, there are websites available to check the authenticity of a source of information, either a website or another type of information. An example is Turnitin.com, which allows teachers to analyze students work for plagiarized information. Other sites can be used to find if other website is credible or not. Finally, databases are an excellent tool for student or researchers. Databases contain well-documented articles from professional journals to even whole books, while also providing the sour ce information. Any student should take advantage of the tools available on the Internet to properly cite information and to find real sites. Placing Information on the Internet. When placing items on the Internet always make sure that the source of the information or media is cited. Also, when running a website, always include information to the ownership of the site and when it was updated. In this way, people can cite your website if they wish. Also, when maintaining a website, update regularly and maintain the site constantly. A website that has not been updated in years or does not have the proper links does not appear to be a good website. Limiting Access Free Speech. In American, everyone has a right to free speech, but where does this cross the line on the Internet? While people have a freedom of speech, there are limits in the physical world. For example, a person cannot slander or falsify against someone that will harm them. For example, claiming that a political opponent stole money from the treasury when this is not true is illegal. However, in the realm of the Internet, where there are no boundaries or enforcement, anything that can be said is said without punishment. The Internet is an excellent source of information, but as said before, websites should be evaluated before they are considered trustworthy or capable. An excellent example is Wikipedia, a free-access reference site. The site is well maintained and there is plenty of information with credible sources. However, anyone can edit a page on Wikipedia, and some of the facts may be false if not blatantly. In addition, on the Internet, there is a large amount of media, music, videos and images, even derogatory images and videos. Given that there is free-access, children may accidentally find these inappropriate images from innocent searches. Schools and Libraries. Schools and Libraries can help protect students and children from unrestricted access to the Internet. School and Library servers can now be fitted with restrictions that will block harmful or inappropriate websites. For students, this is very helpful in keeping them from exploring harmful sites while still having access to find information. In Libraries, it is important to protect the computers and restrictions on the internet help in this task, since many people come and go on the computers. (Emmans) Parental Control. Still the best protection for children is parental oversight. Children should not operate the computer or navigate the Internet themselves. This should also be applied to teenagers. Cindy Emman writes, A minor walking into a store to try to buy pornography can be stopped; a minor logging into the Internet can easily pose as an adult no one is the wiser. Parents should monitor teens use of the computer and teach their children proper use of the internet. (Emmans) Conclusion There are many concerns for the use of the computers. There are many harms that are created by others and there are harms created by the operator. Fortunately, there are methods developing to defend against harmful viruses, internet theft, and plagiarizing. The key for the prosperity of the computer is that each owner of the computer exhibits proper behavior, and anyone can turn to the Ten Commandments of Computer Ethics as a guide. Remember; never do anything that would harm another.

Marketing and Powdered Energy Drinks Essay

I. Introduction Kings Food (Pvt. ) Ltd, the company behind LimoPani, saw the huge market of flavoured powdered energy drinks with only few major players like Tang and Energile. In order to come out with a unique product in this market, they conducted a market research. In Pakistan’s generally hot weather, lemon juice is traditionally consumed in water to provide refreshment from the sweltering heat of the sun. You will often find â€Å"thailay walas† near bus stops or populated places selling these drinks, locally termed as â€Å"sikanjbeen† or â€Å"nibopani†. Thus, King’s Food gave birth to LimoPani as a direct competitor of Tang and Energile in powdered energy drinks market. II. Competition & Market Structure The major competitors of LimoPani are Energile and Tang. The market structure of powdered energy drinks is as follows: III. Product Product Classification LimoPani is a shopping good which transitions into a convenience good. We have classified it thus, because: ? This good initially requires comparison with other like products in the market, e. g. Tang, Energile. ?It is not very low priced. Three Levels of Product. With LimoPani we are concerned with the core benefit offered and the actual product attributes. Core Benefit LimoPani’s core benefit can be phrased as: â€Å"LimoPani is an easy-to-make instant drink which will refresh you in the Pakistani weather be it hot or cold† Actual Product ?Quality Quality has a direct impact on the product’s performance. LimoPani has been surveyed and claimed to be â€Å"great tasting† and â€Å"very refreshing†. LimoPani is considered to be a product of very high quality. ?Features LimoPani does not have any extraordinary features since it is just a beverage and an edible item which is consumed over and over again.? Branding LimoPani as a brand name has been highly successful. This is because the target market responded well to the word â€Å"LimoPani† which is lemonade in Urdu. By using a brand name which is understood all over Pakistan, the marketer brilliantly enlarged the target market, since the description of the product is in the product name itself. ?Packaging Product packaging is nicely done. It is distributed displayed well with sachets, leading to â€Å"impulse buying†. LimoPani’s packaging contains sachets of 25g, the glass jars of 250g and 500g and tin cans of 1000g and 2500g. LimoPani’s packaging can be rated higher than its competitors, on a scale of attractiveness since the colours used (lime green and yellow) are attention grabbing. IV. Price The pricing strategy followed by SunSip is â€Å"competition-based†. LimoPani’s marketers are pricing their product on the basis of similar products’ prices, especially those of Tang. The pricing comparison is shown below: LimoPaniTangEnergile SizePriceSizePriceSizePrice 250 gRs. 55250 gRs. 50100 gRs. 15 500 gRs. 105500 gRs. 110350 gRs. 70 1000 gRs. 1901000 gRs. 190 2500 gRs. 4851500 gRs. 245 V. Place The sales distribution of LimoPani is great. No matter which place you go throughout Pakistan – any neighborhood or locality of whatever class, you will find LimoPani at the shops. In Karachi, for example, you can get LimoPani from elite supermarkets markets like Ebco at the Forum, Agha’s and Naheed to small shops and convenience stores located on the roadside and near residential localities. VI. Promotion LimoPani is being mass advertised, especially in prime time at the most watched channels of Pakistan in the first 2 years of its launch. Now, as it has become a well established brand in Pakistan, it is being moderately advertised. At the time of its huge campaign launch, it heavily targeted both electronic (TV and radio) and outdoor media. The launch TVC â€Å"Caveman† was implying on the old trusted form of lemon mixed with water, establishing LimoPani as a brand composed of natural ingredients. The follow-up TVC based on the â€Å"Family† was an effort to establish that LimoPani is meant for all age groups. Currently LimoPani’s advertising pattern can be classified as a â€Å"Flighting Pattern† VI. Positioning LimoPani has positioned itself remarkably well in the minds of the massive consumer base by created an image of a very high quality Pakistani product. LimoPani is the modern style of drinking the same traditional lemon juice during hot times, yet, its advertisements show that it is a product used by the entire family, young and old. It is not surprising then that, according to a research, many old housewives and women have actually shifted from making home made lemon juice and water to using LimoPani!! In innumerable retail stores, you will find LimoPani side by side with Tang and Energile, indicating that it is now considered a premium brand in the powdered energy drink market. It is being positioned as not just an individual consumption drink but also one that can be presented to guests. Mothers give LimoPani to their kids as an energy drink; housewives present it as a drink to guests; young teenagers drink it like Coca-cola. LimoPani has successfully been recognized as a drink for all times.