Sunday, January 26, 2020

The Computer Ethics | Essay

The Computer Ethics | Essay The computer and the Internet is probably the greatest tool that people rely on in the modern world today. However, they are the most unrestricted form of technology. Identity theft, stealing, fraud, and plagiarizing can now be done electronically and anonymously. There are people in the world that intend to hurt others through the computer. As such, it is important to not only understand a code of ethics to prevent harming yourself and others, but to also develop methods to protect yourself. Code of Ethics It is always important that when operating a computer that one does not harm other people. Unethical decisions in the use of the computer are as varying and harmful as acts committed directly against other people. The internet is very vast, and it does contain information and data, but it also provides dangers. There are as many dangerous activities through the internet as outside the computer and then some. Viruses, hacking, committing fraud, plagiarizing can all be done through a computer. Therefore, a code of honor should be established for anyone wishing to use the computer. Ten Commandments of Computer Ethics. The Computer Ethics Institute created the Ten Commandments of Computer Ethics. 1. Thou shalt not use a computer to harm other people. 2. Thou shalt not interfere with other peoples computer work. 3. Thou shalt not snoop around in other peoples computer files. 4. Thou shalt not use a computer to steal. 5. Thou shalt not use a computer to bear false witness. 6. Thou shalt not copy or use proprietary software for which you have not paid. 7. Thou shalt not use other peoples computer resources without authorization or proper compensation. 8. Thou shalt not appropriate other peoples intellectual output. 9. Thou shalt think about the social consequences of the program you are writing or the system you are designing. 10. Thou shalt always use a computer in ways that insure consideration and respect for your fellow humans. (Lee) Personal Care. A computer is personal property to the owner, and he or she may do as they wish with the computer. However, a computer is the same as any property such as a house or a car. It is important to take care of the computer so that it operates safely as long as possible. This means to avoid any behaviors that would harm the computer or that will harm you. An example is giving personal information to sites that should not be trusted and could result in identity theft. Maintain an anti-virus software program to prevent virus attacks and always maintain and update the Computer. If a computer was a car, the same rule applies. A car should regularly be checked and sent for a tune-up. Respect Property. As always, it is important to take care of your computer. However, it is just as important to respect and properly use other computers. The same old rule applies; treat others property as you want your property to be treated. There are several risky behaviors on the computer that can harm it, and should be avoided on another persons computer. As a general rule, treat another computer better than your own. Not only does this apply to a friends personal computer, but also to the computers at school or at the library that provide public access. Remember that access to these computers is a privilege and should be respected. There are several important behaviors to observe when operating a different computer than your own. First, never operate a computer without permission. There may be special circumstances that you may be unaware. Second, always take good care of the equipment; the keyboard, the mouse, CDs, and hard drive itself. Finally, never download material or do anything potentially harmful to the computer. An illegal act could cause trouble for the owner or harm the computer and information it contains. Intellectual Property Intellectual property is any creation of the mind. Certain property is protected under Copyright Law, such as: Scientific discoveries Works of art or literature Inventions Designs Films or television programs Trademarks and names Computer programs Entertainment The Internet and Intellectual Property. As mentioned several times, the Internet is a source of a vast amount of information. The Internet is not a library or book, the Internet is for the most part unmanaged, unedited, unsupervised; anyone can post information on Internet for all to see. (Emmans) Information or creative works are not limited to copyright protected companies or organizations. Anyone can place information or creative work on the Internet. There are no physical boundaries to protect against the infringement of copyright. With free access to the Internet, any user may steal information anonymously and claim it as their own and this makes Intellectual Property almost unenforceable on the Internet. Protecting Against Plagiarism. Fortunately, there are tools available on the Internet to ensure users that they properly give credit to the information on the Internet. First, many sites available assist students in creating the proper citations for their sources. Good examples of these include Easybib and Citationmachine. These sites allow the user to enter the information of the source that they used, from either the Internet or elsewhere, and the device creates the proper citation. Jus the same, there are websites available to check the authenticity of a source of information, either a website or another type of information. An example is Turnitin.com, which allows teachers to analyze students work for plagiarized information. Other sites can be used to find if other website is credible or not. Finally, databases are an excellent tool for student or researchers. Databases contain well-documented articles from professional journals to even whole books, while also providing the sour ce information. Any student should take advantage of the tools available on the Internet to properly cite information and to find real sites. Placing Information on the Internet. When placing items on the Internet always make sure that the source of the information or media is cited. Also, when running a website, always include information to the ownership of the site and when it was updated. In this way, people can cite your website if they wish. Also, when maintaining a website, update regularly and maintain the site constantly. A website that has not been updated in years or does not have the proper links does not appear to be a good website. Limiting Access Free Speech. In American, everyone has a right to free speech, but where does this cross the line on the Internet? While people have a freedom of speech, there are limits in the physical world. For example, a person cannot slander or falsify against someone that will harm them. For example, claiming that a political opponent stole money from the treasury when this is not true is illegal. However, in the realm of the Internet, where there are no boundaries or enforcement, anything that can be said is said without punishment. The Internet is an excellent source of information, but as said before, websites should be evaluated before they are considered trustworthy or capable. An excellent example is Wikipedia, a free-access reference site. The site is well maintained and there is plenty of information with credible sources. However, anyone can edit a page on Wikipedia, and some of the facts may be false if not blatantly. In addition, on the Internet, there is a large amount of media, music, videos and images, even derogatory images and videos. Given that there is free-access, children may accidentally find these inappropriate images from innocent searches. Schools and Libraries. Schools and Libraries can help protect students and children from unrestricted access to the Internet. School and Library servers can now be fitted with restrictions that will block harmful or inappropriate websites. For students, this is very helpful in keeping them from exploring harmful sites while still having access to find information. In Libraries, it is important to protect the computers and restrictions on the internet help in this task, since many people come and go on the computers. (Emmans) Parental Control. Still the best protection for children is parental oversight. Children should not operate the computer or navigate the Internet themselves. This should also be applied to teenagers. Cindy Emman writes, A minor walking into a store to try to buy pornography can be stopped; a minor logging into the Internet can easily pose as an adult no one is the wiser. Parents should monitor teens use of the computer and teach their children proper use of the internet. (Emmans) Conclusion There are many concerns for the use of the computers. There are many harms that are created by others and there are harms created by the operator. Fortunately, there are methods developing to defend against harmful viruses, internet theft, and plagiarizing. The key for the prosperity of the computer is that each owner of the computer exhibits proper behavior, and anyone can turn to the Ten Commandments of Computer Ethics as a guide. Remember; never do anything that would harm another.

Saturday, January 18, 2020

Marketing and Powdered Energy Drinks Essay

I. Introduction Kings Food (Pvt. ) Ltd, the company behind LimoPani, saw the huge market of flavoured powdered energy drinks with only few major players like Tang and Energile. In order to come out with a unique product in this market, they conducted a market research. In Pakistan’s generally hot weather, lemon juice is traditionally consumed in water to provide refreshment from the sweltering heat of the sun. You will often find â€Å"thailay walas† near bus stops or populated places selling these drinks, locally termed as â€Å"sikanjbeen† or â€Å"nibopani†. Thus, King’s Food gave birth to LimoPani as a direct competitor of Tang and Energile in powdered energy drinks market. II. Competition & Market Structure The major competitors of LimoPani are Energile and Tang. The market structure of powdered energy drinks is as follows: III. Product Product Classification LimoPani is a shopping good which transitions into a convenience good. We have classified it thus, because: ? This good initially requires comparison with other like products in the market, e. g. Tang, Energile. ?It is not very low priced. Three Levels of Product. With LimoPani we are concerned with the core benefit offered and the actual product attributes. Core Benefit LimoPani’s core benefit can be phrased as: â€Å"LimoPani is an easy-to-make instant drink which will refresh you in the Pakistani weather be it hot or cold† Actual Product ?Quality Quality has a direct impact on the product’s performance. LimoPani has been surveyed and claimed to be â€Å"great tasting† and â€Å"very refreshing†. LimoPani is considered to be a product of very high quality. ?Features LimoPani does not have any extraordinary features since it is just a beverage and an edible item which is consumed over and over again.? Branding LimoPani as a brand name has been highly successful. This is because the target market responded well to the word â€Å"LimoPani† which is lemonade in Urdu. By using a brand name which is understood all over Pakistan, the marketer brilliantly enlarged the target market, since the description of the product is in the product name itself. ?Packaging Product packaging is nicely done. It is distributed displayed well with sachets, leading to â€Å"impulse buying†. LimoPani’s packaging contains sachets of 25g, the glass jars of 250g and 500g and tin cans of 1000g and 2500g. LimoPani’s packaging can be rated higher than its competitors, on a scale of attractiveness since the colours used (lime green and yellow) are attention grabbing. IV. Price The pricing strategy followed by SunSip is â€Å"competition-based†. LimoPani’s marketers are pricing their product on the basis of similar products’ prices, especially those of Tang. The pricing comparison is shown below: LimoPaniTangEnergile SizePriceSizePriceSizePrice 250 gRs. 55250 gRs. 50100 gRs. 15 500 gRs. 105500 gRs. 110350 gRs. 70 1000 gRs. 1901000 gRs. 190 2500 gRs. 4851500 gRs. 245 V. Place The sales distribution of LimoPani is great. No matter which place you go throughout Pakistan – any neighborhood or locality of whatever class, you will find LimoPani at the shops. In Karachi, for example, you can get LimoPani from elite supermarkets markets like Ebco at the Forum, Agha’s and Naheed to small shops and convenience stores located on the roadside and near residential localities. VI. Promotion LimoPani is being mass advertised, especially in prime time at the most watched channels of Pakistan in the first 2 years of its launch. Now, as it has become a well established brand in Pakistan, it is being moderately advertised. At the time of its huge campaign launch, it heavily targeted both electronic (TV and radio) and outdoor media. The launch TVC â€Å"Caveman† was implying on the old trusted form of lemon mixed with water, establishing LimoPani as a brand composed of natural ingredients. The follow-up TVC based on the â€Å"Family† was an effort to establish that LimoPani is meant for all age groups. Currently LimoPani’s advertising pattern can be classified as a â€Å"Flighting Pattern† VI. Positioning LimoPani has positioned itself remarkably well in the minds of the massive consumer base by created an image of a very high quality Pakistani product. LimoPani is the modern style of drinking the same traditional lemon juice during hot times, yet, its advertisements show that it is a product used by the entire family, young and old. It is not surprising then that, according to a research, many old housewives and women have actually shifted from making home made lemon juice and water to using LimoPani!! In innumerable retail stores, you will find LimoPani side by side with Tang and Energile, indicating that it is now considered a premium brand in the powdered energy drink market. It is being positioned as not just an individual consumption drink but also one that can be presented to guests. Mothers give LimoPani to their kids as an energy drink; housewives present it as a drink to guests; young teenagers drink it like Coca-cola. LimoPani has successfully been recognized as a drink for all times.

Friday, January 10, 2020

What to Expect From Intoduction of Analytical Essay Samples?

What to Expect From Intoduction of Analytical Essay Samples? Essay writing is a difficult business when you're at college. Writing an analytical essay is not a simple job and it calls for doing plenty of homework. Comparing important facts can be useful in research writing, which is the reason why Comparative essay writing is a significant exercise for tasks that you'll be assigned at school. Modern-day students haven't any patience to learn huge amounts of information or maybe to read significant volumes. The Little-Known Secrets to Intoduction of Analytical Essay Samples Thus, have a fantastic critical look at your logic to determine whether the info you provide is really enough. Using our service is significantly easier that using a prewritten case of analytical essay. You ought to learn how to take advantage of the info that's available with you. You might have tips to enhance using supportive sources and in-text citations. 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Wednesday, January 1, 2020

Civil Disobedience By Henry David Thoreau - 1384 Words

In the history of mankind, there has been multiple cases of violent and nonviolent opposition. The question is which of these is more appealing than the other. In violent protest, citizens protest against their opposition with violence such as; rioting, vandalizing, arson, assault, and many other forms of violence. In nonviolent protest citizens will protest their opposition peacefully through calm and non-violent protest. This is also known as civil disobedience. Civil disobedience is the most efficient form of protest in a society. In all societies both modern day and past, there has been some sort of government. In history many of these governments have abused their power and have become too powerful. In these cases it was the right of the people to protest. All past societies have agreed the less power a government has the better. In an essay Civil Disobedience, written by Henry David Thoreau the text states â€Å"That government is best which governs less† (Thoreau 1). If the people of a society feel that the government is inexpedient. Governments should be for the people by the people. Those who work for the government will rarely make moral decisions and that is when calm opposition must take place. All citizens have the right to assemble and protest, but cannot cause violent sparks of outrage. When protesting a person cannot cause harm to themselves or anyone else and also cannot cause damage to a person s property. According to Civil Disobedience Citizens ofShow MoreRelatedCivil Disobedience By Henry David Thoreau975 Words   |  4 Pages Henry David Thoreau was a very influential writer in the 1800s and still is today. Thoreau was one of America’s â€Å"greats† when it came to early American literature. Henry David Thoreau wrote one of the most influential essays entitled Civil Disobedience. This essay was Thoreau’s political statement, it outlined his views on non violent resistance. Civil Disobedience was written during the Mexican War. The Mexican War was a conflict between Mexico and America that was caused by a dispute over theRead Mo reCivil Disobedience By Henry David Thoreau888 Words   |  4 Pageswhether or not Civil Disobedience is an appropriate weapon in a democracy, one must understand what Civil Disobedience is and how it was developed. The definition of civil disobedience is simple: the refusal to obey laws as a way of forcing the government to do or change something. The man who developed the undertones of Civil Disobedience was Henry David Thoreau. Several key figures looked to his famous paper, The Duty of Civil Disobedience, for inspiration. In a Democracy, Civil Disobedience is not anRead MoreHenry David Thoreau And Civil Disobedience1455 Words   |  6 PagesHenry David Thoreau was an American philosopher known for his interest in politics; specifically raising awareness about the injustice committed by the American government. He’s the author of prominent works like Civil Disobedience and Slavery in Massachusetts, which set the setting for the United States at the time. Both of these works follow a common theme of perseverance through difficult times and the role of the self when choosing right from wrong. Thus, he was deeply engaged in the idea ofRead MoreCivil Disobedience By Henry David Thoreau969 Words   |  4 Pages Transcendentalism is an idea that expresses the individuality of a person and his differing beliefs from the current societal opinions. This idea had a few articles written about it such as â€Å"Civil Disobedience† by Henry David Thoreau which in summary states that if you don’t agree with the society’s opinion, you should form your own and fight for it. Another writing about it is â€Å"Self Reliance† by Ralph Waldo Emerson which also basically states that you should follow your heart and not conform toRead MoreHenry David Thoreau : Civil Disobedience933 Words   |  4 Pagesa quote from Henry David Thoreau from his well-known book called Civil Disobedience (Baym, Levine ,2012). His famous book was written after he was jailed for a night for refusing to pay a tax. However, the following day his relatives paid the tax without his knowledge and this inspired his book Civil Disobedience. Though Henry David Thoreau is also known for being a poet, practical philosopher and his two-year project at Walden pond near Concord, Massachusetts (â€Å"Henry David Thoreau,† 2014). His projectRead MoreCivil Disobedience by Henry David Thoreau1260 Words   |  6 PagesCivil Disobedience was written by Henry David Thoreau. The Letter From A Birmingham Jail was written by Martin Luther King Jr. They both had similarities and differences. There were injustices that were done wrong to each of them by others in the society in which they both lived. The injustices and civil disobedience they incurred should never happen to anyone. Henry David Thoreau spoke in an emotional tone in his essay â€Å"Civil Disobedience.† The emotional part of his essay of Civil DisobedienceRead MoreCivil Disobedience, By Henry David Thoreau1650 Words   |  7 Pagesweakness? In his 1849 essay â€Å"Civil Disobedience,† American writer Henry David Thoreau explained he had refused to pay his poll tax to the U.S. government for six years because he opposed the U.S. engaged in war with Mexico. This kind of â€Å"civil disobedience,† Thoreau (1849) said, is crucial because â€Å"a minority is powerless while it conforms to the majority; it is not even a minority then†. In fact, he said, â€Å"It costs me less in every sense to incur the penalty of disobedience to the State than it wouldRead MoreCivil Disobedience: Henry David Thoreau771 Words   |  4 PagesHenry David Thoreau (1817-1862) was a philosopher and writer who is well known for his criticism of the American government during the time. During Thoreau’s life, there were two major issues being debated in the United States: slavery and the Mexican-American War. Both issues greatly influenced his essay, as he actually practiced civil disobedience in his own life by refusi ng to pay taxes in protest of the Mexican War. He states that the government should be based on conscience and that citizensRead MoreHenry David Thoreau s Civil Disobedience933 Words   |  4 PagesIn Henry David Thoreau’s Civil Disobedience, he is writing to the American people. He is trying to spark a desire for change, for people to oppose their government without actions. He uses this work to criticize the American institution of slavery as well as the Mexican-American War. Thoreau is attempting to convey the importance of listening to one’s conscience over the laws, believing that it is more important to do what they feel is right rather than listen to the laws given by the majority. ThoreauRead MoreCivil Disobedience, by Henry David Thoreau Essay1178 Words   |  5 Pagesâ€Å"Civil Disobedience† by Henry David Thoreau was a means of educating people on why they should not settle for a less than perfect government. Thoreau’s work is a reminder th at it is our duty to throw off an unsatisfactory government, as stated by Thomas Jefferson in the â€Å"Declaration of Independence.† Civil Disobedience touches on the subject of why people choose to do nothing about a government they are unhappy with. People fear the consequences they might suffer if they do interfere with the